Mawra Hocane and Harshvardhan Rane’s romantic drama film Sanam Tere Salman has rocked the box office, after its re-release. It has earned around ₹30 crores in 10 days. Despite facing a tough score from Mariyal Kaushal’s film Chhava, the film has maintained its hold at steady shows in its second principle.
Box Office Performance: Then vs. Now
When Sanam Teri Kasam originally released in 2016, it struggled at the box office, collecting only ₹9.11 crore against a budget of ₹14 crore. However, its re-release has turned the tables, as nostalgia and fan support have propelled it to unexpected success.
- First-week collection: ₹26.50 crore
- Second Friday: ₹1.10 crore
- Second Saturday: ₹1.10 crore
- Second Sunday: ₹1.35 crore
- Total in 10 days: ₹30 crore
Tumbbad has set the record for the highest re-release revenue with Rs 30 crore. On the other hand, Sanam Tera kasam is very close to surpassing that figure and is on its way to crossing Rs 40 crore in its release run.
Chhaava vs. Sanam Teri Kasam: Box Office Battle
Vicky Kaushal’s Chhaava, which released around the same time, has been a box office juggernaut, collecting ₹116.5 crore in just three days. Despite this, Sanam Teri Kasam has managed to carve a niche, consistently drawing audiences.
Why is Sanam Teri Kasam’s Re-Release Working?
- Cult Following: Over the years, the film has gained a loyal fanbase, with its emotional storyline and soulful music striking a chord.
- Nostalgia Factor: Fans who missed watching it in theatres in 2016 are now turning up.
- Word of Mouth: Strong audience reception and social media buzz have fueled renewed interest.
- Limited Competition: Despite Chhaava’s dominance, Sanam Teri Kasam appeals to a different audience segment.
About Sanam Teri Kasam
Directed by Radhika Rao and Vinay Sapru, Sanam Teri Kasam is a romantic drama that blends the mythology of Shiva-Sati with Eric Segal’s novel Love Story. The film marked the Bollywood debut of Harshvardhan Rane and Mawra Hocane and features a moving soundtrack that remains popular today.
Final Thoughts
With unstoppable support from fans, Sanam Teri Kasam is proving to be Bollywood’s most successful re-release. As it is inching closer to breaking Tumbbad’s record, it will be interesting to see how far it goes in the days to come.